Absen enables Etisalat Gitex booth features 3D robotic video walls, which added a completely new dimension to the content on display. This striking display was employed to showcase Etisalat’s efforts towards the development of autonomous transportation and connected car technologies in UAE, which form an integral part of Dubai’s Autonomous Transportation Strategy.
The booth’s theme was focussed on ‘driving the digital future to empower societies’, which was built on the telecommunications provider’s vision to facilitate futuristic solutions and services that will have a fundamental impact on customers’ lives. To demonstrate the ‘future of mobility’, four moving LED walls featuring 1,464 Absen D3V modules were installed around the booth centre: one 11m x 2.5m master screen at the head of the stand, two 6m x 5 m screens on the sides and one 2 m x 2 m screen at the back. Each module on the screen moves independently, creating a multi-sensory 3D video experience for the audience.
The combination of kinetic LED screens and 3D robotics is the perfect marriage of AV and AI (artificial intelligence) technology, fitting seamlessly into the show surroundings and displaying content in a highly creative and innovative way. The result was a high-impact visual performance that matched the showcase theme and vision of the Etisalat stand.
Each LED module moves independently, creating multiple display surfaces. LED modules are mounted individually to the robotic arms to create the desired movement effect. For the solution to work, the flat cables connecting the modules and power boxes had to be extended behind the arms and the hub boards also had to be redesigned to create enough space.
The combination of kinetic LED screens and 3D robotics was described as “the perfect marriage of AV and AI (artificial intelligence) technology”.