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Sony goes 4K-only for latest BRAVIAs

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sony cmyk 72 Sony’s new line-up of nine XE8 and XE9 4K HDR BRAVIA Professional Displays, is said to provide “ultimate picture quality with the best professional features”.

Sony’s XE8 and XE9 ranges of professional displays are all offer 4K resolution.

Sony cites research that shows it the largest market share for 4K B2B displays in Europe. Where previously price has been a barrier to moving to 4K, Sony is delivering all its new XE8 models at the same price as its now discontinued Full HD models:

“As the demand for larger screens within retail, corporate and education environments continues to grow, the need for higher resolutions has never been greater,” said Thomas Issa, Product Manager for B2B Displays at Sony Professional Solutions Europe. “We wanted to make 4K accessible to our customers, so they don’t have to compromise on image quality today, and can future-proof their technology investments for tomorrow.”

As well as delivering the image quality of consumer displays, the new BRAVIA B2B models have been specifically developed with professional environments in mind. They offer the variety and flexibility to meet the needs of a range of applications and are easy to set up and configure. Every feature, from start-up app settings to initial input source can be completely customised with several options to choose from. The XE8 series is available in 75”, 65”, 55”, 49” and 43” while the XE9 series is available in 75”, 65”, 55” and 49” sizes.

All displays can be used in both portrait and landscape as standard, and can also be transformed into interactive touchscreens by using an optional overlay that deliver responsive, accurate multi-touch performance. All models are built for reliability in high usage professional environments and can be warrantied for usage up to 24h per day, seven days a week.

Sony’s XE8 and XE9 ranges of professional displays are all offer 4K resolution.


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