Peter Schädel becomes European Marketing Manager at AVIXA

AVIXA has a new European Marketing Manager – Peter Schädel 

The AV industry’s leading association welcomed Peter Schädel to AVIXA (Audiovisual and Integrated Experience Association™) in May 2018, as the new European Marketing Manager, outlining its course of expansion into the EMEA region.

Peter Schädel is a marketing and industry expert, having previously worked for Meyer Sound Germany for over ten years as Marketing Manager. With his sound expertise, he will be in charge of establishing and expanding the marketing activities in Europe.

The professional AV industry is a multi-faceted, dynamic and growing market. AVIXA offers manufacturers, distributors, dealers and systems integrators support to help them stay on the ball all the time. From continued education and Certified Technology Specialist ™ (CTS®) certification to events, market studies and standards development.

“I am very happy about my new challenge. While AVIXA has been a fixture in the US for decades, there is still a great potential for growth in Europe. It is therefore important to further raise awareness and communicate the benefits of membership.” said Peter Schädel.

“We are pleased to have Peter as a marketing manager who has known the industry and AVIXA for many years. He is predestined to support the expansion in Europe professionally” said Chris Lavelle, AVIXA’s Senior Director of Development.

AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. Members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.

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