AV News’ Award-winning Engage Production has supplied technology and technical expertise to the world’s first Bloomberg Hub, which has been unveiled at London City Airport. Engage supplied a digital display, media wall with audio distribution, as well as all the hardware necessary for technical integration.
Delivering a unique business travel experience, the Bloomberg Hub provides timely and relevant news, data, and information within a visually-compelling, technology-driven space. Engage’s cutting-edge electronic wizardry, along with Bloomberg’s rich content and stunning design, all combine to create an interactive, energetic, and functional space devised to make the business traveller’s journey more productive, more efficient, and more enjoyable.
“It’s a great privilege to be asked to work with Bloomberg again, particularly on such a big project and a world’s first at that,” comments Steve Blyth, managing director of Engage. “Around 3.4 million passengers travel through London City Airport each year so it’s a buzz to think that so many people will be benefiting from the displays we’ve provided.”
The media wall is the heart of the Lounge: a vast, vivid digital canvas delivering essential travel information, market-moving news and analysis, relevant data, Bloomberg Television and rich promotional content. Comprising 12 x 55-inch Ultra HD Christie screens, the media wall is 7.3 metres long and 3.1 metres tall. It displays a mixture of curated Bloomberg content that has been selected, programmed and designed with the business traveller in mind. It features dynamic data including market prices, news summaries, rankings, indices, weather and charts as well as topical photo stories sourced from Bloomberg Media.
The digital display comprises 6 x 55-inch ultra HD Christie screens and is the first experience the traveller encounters at the top of the escalator en route to border control. The combined length of the tickers is 130 metres, the screens being made of 4mm pitch LED.