2 – 7 September 2016
Exhibitor demand for IFA is undiminished, with IFA 2016 now fully booked. Jürgen Boyny, Global Director Consumer Electronics, GfK Retail and Technology, explains the market developments: “A clear trend in 2016 is the rise of connected devices in the world of consumers. Assuming continued global growth in demand for smartphones of +7 %, one can anticipate video and audio devices, as well as large and small electrical appliances, to be connected to one another either directly or via the internet. This connectivity enables completely new and innovative applications, such as smart homes, health and fitness tracking, or mobile payments. Consumers are only just starting to discover the Internet of Things.” To cope with demand from vendors of ‘crossover’ technologies, Dr Christian Göke, CEO of Messe Berlin explained that: “At IFA 2016, for the very first time, we will be opening up an additional exhibition space outside of the exhibition grounds. The concept of the IFA Global Markets space further underscores”. IFA Global Markets is aimed at trade visitors, thus providing buyers and sellers with a central trading center. The 10,000 square meters of exhibition space brings together IFA’s suppliers, component manufacturers, OEMs and ODMs and their potential customers and partners from the CE and HA sectors. IFA Global Markets will only be open on four days, from the Sunday of IFA (4 September) through to Wednesday (6 September).