• Tuesday , 21 November 2017

MediaStar Evolution boosts Augsburger Panthers revenue potential

Augsburger Panthers 1 72pGuests attending home games of the Augsburger Panthers ice hockey team in Germany can now choose from over twenty commercial TV channels and see the latest team updates in the VIP areas, following a roll-out of MediaStar Evolution, the integrated IPTV and signage system from Cabletime. The solution has been installed at the Curt-Frenzel Stadion in Augsburg, home to the Augsburger Panthers and is part of a marketing outreach programme to sponsors.

The installation of an integrated IP-based video and AV distribution solution, implemented by Ratingen-based Cabletime partner, Fundamental Consulting GmbH & Co. KG, is now enabling the Augsburger Panthers to take control of the channels they make available to guests, replacing a legacy system that was not functioning well.

“Previously we didn’t have the option to control content that we wanted to play and we had problems with the video freezing or not working at all,” said Leonardo Conti, Marketing Manager at the Panthers. “Now the system is stable. We can deliver the main German TV channels without a hitch and we hope to offer cable TV shortly too. We also provide a live channel generated internally with information on the players and the team. We leave it up to our guests in the VIP areas to select their choice of channel.”

In total the stadium has two VIP areas, Event West and Event North, already equipped with screens. In addition, there are 24 VIP lounges for corporate sponsorship and a public VIP area and the installation of the MediaStar IPTV system is expected to serve almost 50 screens when the roll-out is complete.

“We also expect to use the system as a means to generate revenue by selling air-time during the intermissions,” continued Leonardo Conti. “This would coincide with adding displays in the public areas, possibly outside the stadium and most importantly in the catering areas.”

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